Core to our success is the data capture of measurable results. With our Direct Marketing programme, each brand engagement is captured, tracking real-time information with regard to customer’s likes and dislikes or spending patterns.
Our linked Customer Management Systems provide us with customer satisfaction and market trend tracking. Responses to communications strategies and marketing campaigns are structured into specific demographic segments, timelines, products or media.
Depending on key objectives, a typical Direct Marketing development process includes:
- database profiling
- defining creative concepts
- delivering relevant personalised messaging through digital media
- programme branded website support
- print media
- personalised gifts
- incentives
- events & networking opportunites
In addition our call centre can conduct outbound calling as an added support to our direct marketing activities.
PLP’s turnkey Direct Marketing and PR services are all integrated to support a personalised communications strategy for your company, including event, stakeholder, issue and crisis management, media relations and marketing activation.
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