With optimal utilisation being key to the success of any loyalty programme, PLP's Direct Marketing plays a pivotal role in producing response based engagement solutions that drive utilisation across brands. PLP's Direct Marketing concepts have been carefully designed so that each and every engagement is truly customer-centric.

We work closely together with our clients to develop the most effective Direct Marketing loyalty strategy, integrating all aspects into brand building while growing brand equity. A fully comprehensive communication strategy plays a vital role, tailoring each solution to embody the brand's core DNA.

Though extensive experience, our dynamic Direct Marketing team has expanded to accommodate our in-house agency, Stratitude, offering a one-stop shop solution to service all your marketing needs, including broad based disciplines - PR, Web development, CRM, and classical ATL solutions.